“We have three new locations planned for this year,” Stoll says.Īn average store is 1,800–2,500 square feet. There are five Cheeseburger Bobby’s locations in Georgia, and the company plans to grow in a spider web around Atlanta and throughout the Southeast. It simplifies the back-of-house operations.” “There’s no ‘hold the onions’ or ‘give me extra pickles,’ because customers are choosing their condiments at the bar.
“People either order a burger with fries or a burger with onion rings,” he says. Stoll says any time lost in cooking to order is made up when customers top their own burgers. “Because we feel your burger should never be waiting for you, everything is cooked to order and we rally behind not having a drive thru,” Stoll says. While the menu extends to hot dogs, chicken sandwiches, and grilled cheese (on the kids menu), 85 percent of Cheeseburger Bobby’s customers order burgers. To meet that freshness goal, burgers are hand-pattied from fresh beef, and fries are hand-cut on site twice a day. “We wanted to take freshness, cleanliness, and service to new levels.” “We both believed there was an opportunity to create a truly exceptional hamburger concept,” Stoll says. Stoll and his brother Robert started the Georgia chain in 2007.
In fact, a college student working for us calculated that there are more than a million ways to dress a burger at the Build Your Own Burger Bar.” They get to control what goes on their burger, and the combinations are endless. “The burgers come out plain because not everyone agrees how a burger should be dressed,” says Cheeseburger Bobby’s vice president and cofounder Richard Stoll. While the condiment bar includes the expected ketchup, pickle slices, and yellow mustard, it goes beyond burger basics to include spicy brown mustard, A1 Steaksauce, Texas Pete Hot Sauce, two types of lettuce, two types of onions, peppers, sweet relish, spicy relish, fresh tomatoes-locally grown when possible-and locally sourced Georgia Vidalia onions in season. The Build Your Own Burger Bar is one of those ways. The founders of Cheeseburger Bobby’s know consumers have a lot of choices, so they are always searching for ways to stand out from the crowd.
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